Cape Cod-based oyster bar specializing in regional delicacies.
Role
Web Design
Brief
Independently owned oyster bar interested in elevating their brand identity within the competitive Cape Cod restaurant market.
Challenges
Transitioning the brand identity and web presence within a very traditional market without alienating locals and to attract visitors.
Solutions
Utilized simple site structure, welcoming color palettes, evocative photography, and clean typography to engage visitors and convey the quality of the product.